Any successful business begins with a good idea. Therefore, if you decide to open an online store, first of all you need to think over the range of goods for sale. This is the main question that stands before each novice entrepreneur. If you can not decide on the choice of activities, read the most popular ideas that sell in the online store collected in this article.

Where to begin?

So, did you decide to open your online store, what to sell? This question arises from every novice entrepreneur who wants to engage in trade online. To find out which goods it is beneficial to sell on the Internet, it is enough to test the niche chosen by you using a special service. With it, you can determine how often buyers show interest in this or other product, making queries in search engines. If the result is low, the products will not be in demand, respectively, you will not be able to get good profits from its implementation. If the goods are looking for hundreds every day, or even thousands of network users, it means that you made the right choice.

Before making a final decision than to trade through the online store, decide how much you are ready to invest in the opening of your business, make a competent business plan and proceed to work. It is also desirable to hire a specialist who will tell and attract buyers to him.

Book trade

Want to know what to sell in the online store? Pay attention to the books. This is the most running goods on the network, with which many successful entrepreneurs started.

His main advantages:

• Low purchasing price;
• Inexpensive convenient delivery;
• The absence of any warranty obligations;
• Simple storage conditions;
• High demand.

Especially well sold in the network collectible editions.

Book online store is an excellent option. Since books are a fairly popular product, all initial investments pay off in the shortest possible time. On such products, 50-70% are usually made. The disadvantages of the business should include a high level of competition in this area and a large number of pirated copies of popular publications. Despite this, many experienced experts believe that books are the best option than to trade a newcomer in the online store.

Inexpensive electronics and gadgets

Nowadays, such products are in great demand. Its assortment is constantly updated, so in this market segment there is the highest level of competition. This is a great idea of \u200b\u200b2019, which is selling in the online store, but in order to promote such a business, you will need a lot of time, as well as help professionals. In addition, you will need large financial investments, but they will pay off as soon as possible.

To attract buyers, offer them affordable prices, free shipping, various discounts and promotions. The main disadvantages of the business are the possibility of damage to the goods during the delivery and return of technology with the factory marriage. The markup for such a product ranges from 15-45%. Electronics occupies one of the first places in the list of best-selling goods on the Internet, therefore trade in such a product will in any case bring good profits.

Children's products

If you are looking for, it is profitable to sell in the online store, pay attention to the children's products and toys. You can make a good markup on this type of product (more than 100%) and, accordingly, to receive a decent income. Loving parents indulge their babies, so sales of goods for children are constantly growing. Before, carefully examine the suggestions of the competitors and pick up the chassis.

The best option for novice entrepreneurs who start with scratch - off-line, and some of the things that will be brought to the commission, put up for sale in the online store. Thanks to this you can make a profit from sales, without investing money in the purchase of goods.

Goods for pets

People who are breeding pets are ready to pay any money for the comfort of their pets. If you can not decide how to trade in the online store, try to offer to customers:

• Cats for cats and dogs;
• Clothes for animals;
• Furniture and accessories.

Such products are distinguished by low cost and always uses good demand. In addition, animal products are difficult to find in small settlements, so residents of small cities basically buy them on the Internet.

If you do not attract products for animals, you can ask. This idea is ideal for fisher lovers. Advertise your resource on thematic forums and sites for men. When the business begins to develop, you can add goods for hunting and outdoor activities to the range.

Intimate goods

Can't find an interesting idea what you can sell in the online store? Recently, many sites have appeared on the network, which offer erotic goods. These are specific products, but it has its own consumers. Many people are shy to buy such a product in specialized stores, so ordered it on the Internet. If you have not yet decided, the better to trade in the online store, pay special attention to this profitable idea. With the delivery of such goods there will be no problems, and from its implementation you can get a solid income.

Auto parts

This is a great idea that you can sell in the online store during the crisis. If you want to open a business with small investments, you can first trading with spare parts to some particular car brand. Choosing a specialization, keep in mind that during the crisis more often buy details on domestic production cars.

The most popular product:

• Filters;
• Racks;
• Headlights;
• Mirrors;
• All sorts of accessories.

Before opening an online store of spare parts from scratch, you need to decide on which buyers your products will be calculated. You must clearly understand, in which direction you want to move. According to experts, the profitability of such a business reaches 50-70%.

Handmade

Recently, many citizens of our country who want to correct their financial situation often ask a question? If you have creative abilities, you can produce some products at home and sell it online. DIY CHEND MEYD is greatly popular, so such an occupation can bring good stable profits. Let's figure it out?

It can be:

1. Exclusive clothing;
2. Various souvenirs;
3. Handmade soap;
4. Decorative candles;
5. Jewelry and accessories;
6. Products from the vine;
7. Ceramics and so on.

Chinese products

According to experts, it will be guaranteed to bring a decent profit. During the crisis, many consumers prefer inexpensive quality products, so they are often visited by online stores that offer cheap goods from China.

If you decide to do this case, first of all you need to choose than to trade.

Most Popular Chinese Products:

• Clothes and shoes;
• Car gadgets;
• Tablets, laptops and mobile phones;
• Accessories.

After you select the range, you need to search for a reliable intermediary who will supply you a product on favorable terms. Some Chinese online stores offer free shipping, that is, you can order goods directly from China from the manufacturer and resell on your resource. If you want to bring good profits, enter into cooperation agreements with retailers and supply them with small batches. The more partners you will be able to attract to your work, the higher your earnings will be.

How much can you earn?

To answer this question is uniquely impossible, since the profit of online stores depends on many factors:

• Business scale. A small online store with an assortment of 20 items will not be able to bring a lot of profits;
• Initial investment. If you invest a lot of money in your business, there is a big risk that you will not return them back. At the same time, if you start with a small capital, trading will bring a penny profit;
• Promotion costs. If you do not invest money in the promotion of the site, it will begin to generate an income in 2-3 years and then at best;
• Attendance. According to statistics, in the West of 100 buyers who visited the online store makes the purchase of only 1 person. In our country, people do not trust online trade, therefore 1 person out of 500 is solved on the purchase.

Some resources are brought in a month only 5-6 thousand rubles, while others at the same time allow you to earn up to 5 million rubles. To develop your store to such a high level, you need about 10 years of intensive work and solid investments.

In addition, I would like to note that earnings and profit of online stores are two different things. To date, there are many enterprises with a huge turnover on the network, but they will receive a little. Almost all earned money has to spend on service and business development. They work on the market for several years and have already passed the break-even point, but despite this, entrepreneurs have to literally "survive" in a difficult economic situation. But there are also such resources that bring huge income. It all depends on the choice of goods and your attitude to business.

conclusions

We reviewed several ideas that it is profitable to sell through the online store. As you can see, the product range is quite wide. To achieve large volumes of sales, offer customers quality service and affordable prices. Also do not forget about high-quality, efficient advertising.

In order to start an online store, you must first decide what you will sell, find the right product or service. This is especially critical in the case when you are limited to financing: an error can become fatal. We, launching various Internet projects, the method of trial and error formulated the basic rules of this choice. They are quite obvious, but, nevertheless, at the start, many make mistakes.

The goods must be Compact. Starting trade from the sale of pianos is not worth it. You will have to take off the warehouse, hire a loader, rent a car, and this is huge costs.

The goods must be High Force. Cell phones with margin 5-10% do not give a sufficient amount of money when selling. We have established an experienced way that with one sale in the company's pockets should remain at least 1,500 rubles. This is an absolute minimum. If less, then in case of error you cannot compensate for your expenses. From each order you have to get enough money to pay all the failures associated with the loss, theft of the goods, with the failure of customers from the goods.

The goods must be expensive. Turn the tea spoons at the start is impossible: they are too cheap. You need to sell them too much to get meaningful money, and at the start of the business to sell a lot very difficult. Therefore, it is better to sell a little, but expensive goods.

The goods must be Such so that the buyer is difficult to compare it. This is necessary so that you can install a high price and avoid dumping wars. Identical goods - such as, for example, iPhone or household appliances - too easy to compare. If the buyer can easily choose the lowest price, then the price race arises, which leads to a decrease in profits.

The goods should not To lose weight in price. The same photographic equipment loses third of its value for half a year. But, for example, the PARKER fountain pen will and in two years cost exactly the same as much as now.

The market should be Non-competitive. Start a business with telephones or cameras - this suicide. You will not sell anything, because hundreds of competitors are already available on the market and you will have to spend too much strength to convince the buyer to buy from you, and not they.

A good supplier is needed. The specificity of Internet commerce is that you often take the goods from the supplier to order the buyer. And the buyer can refuse to buy, and even until it is committing. For example, a person orders 10 spoons, 5,000 rubles each, and then collapse themselves to acquire them. If the supplier does not accept these spoons back, then you will have big problems: you have 10 unnecessary spoons in the warehouse, and therefore, working capital frozen. Therefore, it is very important to find the supplier who, firstly, takes the goods back without problems, secondly, is ready to sell on one spoon, but on a dealer price, and thirdly, takes different forms of payment.

Calling things with their own names, you must look for such a product and a niche, where you can work almost monopoly. It is the lack of competition will allow you to keep the desired price and seek this level of profitability so that the errors performed by you (and they cannot be impossible at the start) would not kill your company.

The monopoly may be temporary and exist within a very limited range of goods or in a small purchasing segment, but it must be a monopoly. Start a business in a highly competitive segment - the right way to bankruptcy, especially if you start from scratch.

Anton Epifanov 10 years worked at Etkako, engaged in the development and sale of electronic dictionaries. At the beginning of zero, it took up their own business: together with buddies, created several dozen online stores; Success to him brought the Internet shop optics, opened in 2005. From it, Levenguk rose, now its shares are traded on the MICEX, the company's capitalization exceeds 1 billion rubles, the annual turnover is 346 million rubles.

Text: Nika Mateck

Runet marketers argue that the amount of goods purchased over the Internet every year increases significantly. The work of existing online stores and other trading platforms intensified. More and more users are involved in the possibility of earning organizations of new stores.

And this is quite natural, because over the past decade, Internet technology has become closer and affordable. Almost anyone in our country has the opportunity to go online and order there what he likes.

Many are too busy to go shopping - it's easier for them to buy something on the Internet, especially since it is often possible to make it a couple of clicks, without getting off the place and not releasing coffee from the hands. In addition, the online purchase will be delivered at any convenient place - often for free. So should you waste time on the tedious shopping, if you can buy everything you need on the Internet?

For sellers also advantageous online trade in goods, because they will significantly save on rental. That is why the number of online stores is constantly increasing.

• 1 Where did you buy the best-selling goods on the Internet in 2020?
• 2 How to find out which goods are best for sale on the Internet
  • 2.1 on 10th place - large household appliances
  • 2.2 on 9th place - tickets
  • 2.3 on 8th place - card payment cards
  • 2.4 on 7th place - clothes
  • 2.5 on the 6th place - by
  • 2.6 on the 5th place - a commodity group for children
  • 2.7 on 4th place - cosmetic products and perfumery
  • 2.8 Troika Sales Leaders
• 3 Conclusions
• 4 What makes the product most purchased on the Internet?

Where did you buy the best-selling goods on the Internet in 2020?

Most often, users make purchases through online stores. These include such giants like Aliexpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less freight buying:

• on the internet auctions;
• through various webcam ads (for example - avito);
• on other resources, the specialization of which is the sale of products or the provision of various services.

How to find out which goods are best for sale on the Internet

In fact, different services provide different data on online purchases, so that establish the truth can be quite difficult. The market is constantly changing, and some segments of Internet commerce grow faster than others.

If you want to know how in demand is the same or another group of goods, you can check it with the help of the Yandex Wordstat service. It does not show the number of purchases, but it clearly demonstrates the number of search queries, that is, the number of potential buyers who are looking for this product on the network.

For example, on request "Internet" service shows that more than 20 million people are looking for online stores, of which more than 1.3 million are looking for specific online clothing stores.

And Flight tickets online monthly looking for 25 thousand people, and another 12 thousand want to buy cheap flights

Laptops on the Internet are looking for only 11 thousand people, but taking into account the fact that on request "buy a laptop" Yandex Wordstat gives more than 400 thousand user requests, for sure many of them will use the services of online stores

Another service that helps determine the demand for goods or product category is called Google Trends. If you enter the position of interest in the search string, it will show the popularity of this request via Google search, as well as other statistical data.

True, the exact number of search queries on the topic does not show this service, but only determines the popularity of the query on a scale from 0 to 100

You can clarify the request for your country and choose the time interval for analysis.

Also here can be checked popularity by region or cities

More Google Trends allows you to compare the popularity of two different requests

With the help of Yandex Wordstat and Google Trends you can determine which online trading niche is the most sought-after in your region, and perhaps open your profitable online business. Remember that the volume of purchases via the Internet is constantly growing, so even small store It may well bring its owner a decent profit.

Download free check list:18 ideas that can be sold on Avito right now to earn

On 10th place - large household appliances

Large household appliances bought in 2020 in the network not so actively, despite the lower prices offered here. As before, large purchases of people are accustomed to perform in ordinary specialized markets. The main reason is the high cost of purchase and its size.

Buyers tend to buy expensive household equipment with clarifying all nuances in detail, check the goods before buying on the absence of defects and completeness of the product configuration. In addition, the supermarket can consult with the competent staff, ask questions about the use of goods.

On the 9th place - tickets

A little more often than large household appliances, Internet users in 2020 bought tickets for various events and trips:

• concerts and shows;
• sports events;
• cinema and theater;
• railway, auto and airline tickets.

Such shopping methods helped many to save time on trips and idle in queues. This method is quite convenient and practical.

On 8th place - cards for payment services

All-selling cards:

• replenishment accounts for mobile communications, cable and satellite TV, Internet providers;
• on payment of software;
• to pay entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services is to be able to make payments from the house, sometimes without paying the Commission.

On 7th place - clothes

The demand for the purchase of clothing has grown, on the network you can find any samples, types, sizes of various models. But still, it is still difficult for many exactly in size and buy a thing over the Internet without fitting. Many are not solved for the purchase, as they doubt that it will suit.

However, this problem is solved. Most online stores do not require prepayments - if the thing does not like it, you can not take it and not pay. In addition, the buyer has the opportunity to see the reviews about the product left by other clients.

In 6th place - by

Software Buy easier than clothes, it does not need to be measured, it fits all. Usually the purchase of licensed software makes commercial organizations, government agencies, users who are concerned about the safety of their information.

We used the greatest popularity:

• windows operating system;
• anti-virus software license;
• application packages for Microsoft Office office, etc.

On the 5th place - a commodity group for children

This product is more universal, so buying it on the Internet is much easier. The choice of such goods is huge, the prices are acceptable. Baby products are structured, which greatly facilitates their acquisition.

On 4th place - cosmetic products and perfumery

The abundance of these goods does not leave women indifferent. In addition, the cost of the Internet is often lower than retail, and the choice is wider. Facilitates the purchase on the network the possibility of reading reviews about the product and reviews of professionals.

Parfumes buy less frequently and mainly proven brands, as it is difficult to buy a new fragrance without taking advantage of your sense of smell.

Download free Checklist 18 ideas that can be sold on announcements boards right now

Troika Laders Sales

Third place - for mobile devices: phones, smartphones and tablet computers. This is due to the large selection, acceptable prices, safe delivery and which is very important, warranty.

Second place Busy laptops and components to them. The advantages are the same as mobile devices. In addition, if there may be any models or components to them in real supermarkets of electronics, then everything is always on the Internet and delivery is carried out quickly.

Sale leaderand the owner of the first place in the top of 2017 is electronics and small household appliances. These goods are inexpensive, and the choice is huge: fluffs, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• lED lightening;
• goods for hobbies;
• spare parts and accessories for cars;
• green tea.

Although they are not included in the top, the practice shows that the sale of such goods on the network can be done well.

conclusions

What makes the product most purchased on the Internet?

1. Price - most often bought products, the cost of which does not exceed $ 600.
2. Universal Product Quality - A large segment of buyers can buy the same product (laptops, mobile devices, televisions, etc.).

Household appliances will buy better, as it is suitable for both men and women. Basically, this product does not depend on the age of buyers, their complexation and other characteristics that make a person interested in buying any product.

What makes the product most purchased on the Internet?

First of all, this is the price - most often buy products, the cost of which does not exceed $ 600 (we recommend reading the article " How to organize a business with China?».

In addition, the universal product quality is important when the same product can buy everything, regardless of gender, age and place of residence. This category of goods can include laptops, mobile devices, TVs, etc.

Often, different modes of fashion make their own adjustments to online sales statistics. For example, the young generation is now in fashion spinners and gyroscurists; Sometimes it includes certain types of toys or other goods for children. If you "catch a trend" on time, you can also earn. But do not forget that fashion change, so in the assortment of your online store there should be not only fashionable innovations, but also the goods that enjoy in the population with stable demand.

According to the research of marketers, women are buying more men on the Internet, but in different categories of goods, this ratio can be different. For example, the electronics more often acquire men, and clothing and cosmetics - women. In addition, the excellent half of humanity is more prone to impulsive shopping and reacts more to attractive packaging and tempting slogans. For this reason, sellers often use different marketing tricks to convince women to acquire their product.

As a rule, online purchases are making young people under the age of 35, living in large or medium cities who have an average or low income. If you want to know more about online stores, as well as about other ways to make money on the Internet, you here: 50 ways to make money on the Internet

Kim Ahan.

Businesswoman, Investor
Coordinator 6 companies
Blog author with an audience over 400,000 people

According to enterprising people, the Internet is not only an information environment, but also a huge trading platform that allows you to find buyers for any products. Thousands and millions of businessmen are trying to productively use this virtual resource and offer visitors to their sites the most diverse products, which naturally leads to an active competitive struggle between them.

Therefore, entrepreneurs today are in the search for current ideas 2020 - what to sell in the online store: it is obvious that the choice of goods fully defines a further action strategy and potential business profitability. Newbies usually bet on absolute hits and trend novelties, forgetting about fashion guilt. Meanwhile, other products are also characterized by stable demand, which allows you to earn money on their implementation not only during periods of excitement, but also for many subsequent years.

Criteria for evaluating goods

Find that selling in the online store in 2020 is quite difficult not only to a novice entrepreneur, but also to the sharks of virtual trade. The process of choosing the product implies an analysis of the set at first glance of insignificant factors that potentially capable of becoming a problem for an unprepared businessman. The attention of the creator of the trading platform requires:

1. Demand. The yield of one or another niche is primarily determined by the presence of a clearly defined target audience. You can offer the highest quality goods and at the same time will open if they are not in demand by customers;
2. Market volume. In some niches, the number of shops is measured by units - however, this does not mean that there is no competition in them. Perhaps more operators here simply nothing to do. Therefore, you should make sure that the size of the audience is sufficient for normal earnings;
3. The presence of competition. It is necessary to understand that in some categories the giants of virtual trading are already working, competing with which the newcomer is unlikely to be able to compete. On the other hand, new niches are created daily: a businessman who has managed to take one of them, has the right to count on his profits;
4. Qualification of an entrepreneur. As a business, the resale of goods requires knowledge in the selected sphere. In extreme cases, the seller must quickly explore the product features to professionally advise customers;
5. Dimensions of investments. In some categories, significant investments are needed to form a commercial stock in an acceptable assortment. When choosing a niche, a businessman should adequately evaluate its financial capabilities;
6. Yield. In online advertising there is a notion of the cost of attracting the client. Profit from each order should at least block these expenses. In addition, it is necessary to take into account the cost of keeping the warehouse and to ship goods;
7. The sum of the average check. Overhead of each order is usually independent of the cost of goods. Therefore, the entrepreneur is more profitable to sell one expensive product than a dozen cheap to the same amount;
8. Dimensions and weight of the goods. Small in size and weight goods are cheaper and easier to store and forward - you do not need to rent a large storage room, hire movers and transportation for transportation;
9. Availability of suppliers. In the selected niche, reliable suppliers of the most popular goods 2020 should work. It is desirable that they were somewhat - so you can choose the most favorable terms of cooperation;
10. Duration of the transaction cycle. The maximum interval between completing the order and receive payment for it is no more than two weeks. Otherwise, you can sell all the warehouse reserves and remain without working capital;
11. Shopping frequency. Earnings on repeated sales permanent customers are easier and cost-effective than constant attraction of new buyers. An entrepreneur should choose a product that is ordered at least once every 6-12 months;
12. No moral obsolescence. It should be careful to new goods in the 2020 market, often subject to rapid moral obsolescence. For example, women's clothing or smartphones are rapidly out of fashion, while dishes or home textiles remain relevant for many years;
13. Seasonality. Of course, the sale of designer boots, New Year's souvenirs or Easter decorations looks extremely attractive in terms of profitability, however, such a business is relevant not more than a couple of months.

Methods for choosing products

How to determine if the entrepreneur is in demand in the market of services and goods in 2020? There are several available tools for measuring the level of demand for certain products that allow indirectly to estimate the prospects for creating an online store in the selected niche:

• Market research and statistical data. Thanks to the analytical work of various agencies, you can find out what is best for sale on the Internet: Statistics 2020, published on their sites, allows you to identify popular categories among consumers. However, the specific types of goods entrepreneur must choose independently;
• Google Trends. The service helps to estimate the dynamics and number of requests for the name of the product or service in the search for Google and on YouTube over the past year. Accordingly, to increase the number of custom appeals to one or another theme, it is possible to find out what it is profitable to sell in 2020;
• Yandex Wordstat. A similar tool that uses Yandex search engine capabilities. Statistics for measuring frequency of requests, by keywords, contains results over the past two years, and geographic targeting allows you to clarify the data for a particular city or region;
• Ads' sites. Blots of ads like Avito or Yandex.Market enjoys a huge audience of buyers. With the help of these tools, you can also determine the demand for goods in 2020: there are several competent proposals for the sale of various products, and then measure the intensity of appeals to each of them.

What can be sold on the Internet?

Theoretically, virtual trading platforms can be sold by anything - from souvenir magnets to industrial enterprises. However, an entrepreneur who wants to build a profitable business should know what is most often buying on the Internet: statistics 2020 allows you to draw up a rating of the most sought-after categories of goods and allocate a high markup niches among them.

Small household appliances

Small household appliances heads top-selling goods on the Internet 2020. Buyers prefer virtual stores thanks to a price that is 20-40% lower than in conventional outlets, and a huge range consisting of hundreds and thousands of items.

The greatest demand uses:

• Household appliances - vacuum cleaners, irons, steamers;
• Machinery for care - electric shavers, epilators, hair dryers, claws;
• Kitchen appliances - mixers, blenders, coffee makers, meat grinders.

Nevertheless, the level of competition in this segment should force a businessman to think: large networking companies have already divided the domestic market among themselves, and therefore the search for a free niche can turn into a novice in a difficult task.

What should be done in a similar situation:

1. Set the price lower than competitors;
2. Search access to the analogues of products of well-known brands;
3. Provide the buyer with the possibility of delivery, installation, service.

Clothes and shoes

In second place in the ranking of the best-selling goods on the Internet 2020 - clothes and shoes. It looks somewhat unusual, since any client is trying to explore and try on the purchase. Therefore, in demand is predominantly the things of common brands with a predetermined customer with the quality and understandable dimensional grid.

Most often in the network buy female and children's clothing; Many buyers are also interested in various accessories - bags, belts, gloves. However, when working with such a product, it is necessary to closely monitor the fashion trends and update the range in time - otherwise, the businessman risks filling the Warehouse with Neliquian.

Digital Technology & Accessories

People who prefer to buy phone numbers and tablets on the Internet, the main arguments in favor of such a solution are considered to be a wide range, the ability to choose a model with the desired technical characteristics and the price, which is 20-40% lower than in conventional electronics supermarkets.

Of course, the sales leaders remain models of famous brands - Samsung, Apple, HTC, LG or Sony. However, recently, thanks to a reasonable price strategy and quality control policy, manufacturers from the PRC are growing popularity of such brands as Xiaomi or Meizu, which allows many novice entrepreneurs to build.

Unfortunately, as a result of active competition, it is impractical to establish a markup on the digital technique higher than 6-10%. However, it does not apply to accessories: covers, headsets, headphones, chargers, protective glasses and holders are successfully sold with an election of 150-200%.

Perfumes and cosmetics

The main target audience in this market niche remains women. When choosing decorative and daily cosmetics, they are guided by the reviews of acquaintances about the product, brand fame and personal experience in using certain funds. The most demanded goods in Russia in 2020 are:

• Hair dye and strengthening balms;
• Casmodics - mascara, nail polishes, lipstick;
• Depilation formulations;
• Face masks and creams;
• Gift sets of cosmetics;
• Manicure tools.

The situation with perfumery looks likewise. Since it is impossible to estimate the advantages and disadvantages of the fragrance remotely, buyers prefer predominantly popular trademarks and products that they use or enjoyed earlier. The following practice is also known: customers visit the nearest salon and choose perfumes there, which are then buying much cheaper in the online store. Therefore, the range of virtual trading point should consist of products widely represented in the domestic market.

Computer technology

There are not many well-known manufacturers in the segment of computer equipment and components, and therefore users do not fear to order their products on the Internet. In addition, new models are constantly appearing on the market, which fall into ordinary stores only after a while. The list of relevant goods for sale 2020 includes:

• Processors;
• RAM, motherboards and video cards;
• Winchesters and SSD discs, flash drives;
• Power and enclosures;
• Printers, scanners, MFPs;
• Monitors;
• Equipment for mining;
• Laptops and netbooks;
• Keyboard, mice and other accessories.

At the moment, the niche is oversaturated with stores that are actively competing with each other. A newcomer who wants to find his buyer will have to either offer a completely exclusive product (for example, Chinese equipment for mining or industrial microcontrollers), or to invest huge funds in the promotion of the site, not forgetting at the same time maintain the widest range.

Household products

The abundance of goods in this category allows the entrepreneur to implement a wide variety of strategies. Some stores successfully sell products of a certain brand, others specialize in one type of goods (for example, in bed linen), and the third offers to visitors everything that you can imagine - starting with cutting boards and ending with fireplaces to the cottage. Among the best-selling goods 2020:

• Tableware and kitchenware. Chinese goods in this category are in demand due to low prices, and European - due to high quality;
• Home textiles. The sales leader in this category is bed linen. Also buy towels, tablecloths, blankets and even curtains.

Goods for kids

Obviously, parents engaged in care for a child have no time to go shopping in search of the necessary goods. Therefore, many of them, by age in the category of the most active Internet users, prefer to order everything necessary on virtual sites. However, products for children such buyers are chosen extremely careful, focusing on:

• High quality and safety of goods;
• The presence of hygienic certificates;
• The ability to return some positions from the order.

Many entrepreneurs begin their activities with the implementation of toys. However, in the list of popular products for sale on the Internet 2020 there are, and another productive products:

1. Diapers, sliders and other knitwear for newborns;
2. Diapers, hygienic napkins, powders;
3. Baby food, milk mixtures;
4. Pacifiers, feeding bottles;
5. Strollers, cribs, baby bedding;
6. Walkers, children's bikes;
7. Coloring, cognitive and educational games.

Large home appliances

Sale of large household appliances is represented by one of the most difficult for niche newcomers, ahead of the complexity to implement computers and smartphones. Indeed, a businessman has to invest a huge amount of money in the filling of the goods and the formation of an acceptable range.

In addition, customers who want to make an expensive purchase, prefer to check the technique before paying, make sure its functionality and lack of defects, get advice regarding the rules and features of its operation.

Finally, the dimensions of products greatly complicate their storage and transportation. The low price of the online store in combination with the costly delivery to long-distance distance in fact may turn out to be more expensive than the high cost of goods in the usual supermarket technology in the amount of the budget transportation service.

Therefore, large household appliances remain in the top of the goods for sale mainly due to major trading networks that have the necessary resources for its purchase, storage and transportation.

Goods for sports and outdoor activities

The sporting goods market is actively developing - mainly due to fashion to a healthy lifestyle. Many townspeople suffering from a lack of motor activity buy bicycles, begin to run, yoga, or various types of fitness: each of them can become a client of an online store that sells sportswear, shoes and gear.

Work in this segment requires a certain preparation: the entrepreneur should not only be good to understand the specifics and characteristics of the products offered to them, but also be able to choose what will correspond to modern trends and in demand. The range of specialized online stores can include popular products for sale 2020, as:

• Sports inventory and simulators;
• Sports nutrition;
• Sports costumes, training clothing;
• Gadgets for supporters of an active lifestyle;
• Bicycles and spare parts for them;
• Tourist equipment.

Goods for motorists

This category can be divided into two niches - the sale of spare parts and the implementation of automotive accessories. The first of these requires an in-depth knowledge of the nomenclature and interchangeability of parts, since the number of car models today is measured by thousands. Therefore, businessmen practices a narrower specialization, engaged exclusively by specific brands of cars or manufacturers from certain regions - for example, from Korea or Germany.

The second niche is more attractive for beginners: accessories are usually typical or versatile without binding to a particular car model, and the markup is 100% accumulated on them.

What to sell in 2020 in the online store:

• Car tires;
• Navigators;
• DVR;
• Magnitols and acoustic systems;
• Children's chairs;
• Alloy wheels;
• Signaling systems;
• Motor and transmission oils;
• Batteries;
• Covers on chairs and floor mats.

Handmade goods

An entrepreneur, going to sell handmade goods, can put on the implementation of both souvenirs of its own manufacture and products of other masters. Both options are interesting for the beginner due to the lack of competition in this niche and minimal investments in the organization of trade. In the top 10 of the most popular goods for sale on the Internet 2020 include:

• Paintings;
• Knitted products;
• Handmade toys;
• Leather bags, wallets, belt, purse;
• Figurines, vases, decor items;
• Flower pots;
• Woodcases of wood;
• Jewelry and decorations;
• Designer clothes with painting or embroidery;
• Wedding accessories.

Moreover, it is not necessary to limit the assortment of handmade goods: a known demand among masters also enjoy raw materials, materials and tools for their manufacture - yarn, threads, ribbons, beads, sets for the production of soap and candles, leather sheets, paints, sets of incisors and a lot Other.

Food

A large number of supermarkets and small grocery stores today interferes with the development of this virtual trade segment. To avoid competition, entrepreneurs have to more carefully choose the target audience. So, in ordering food products via the Internet is definitely interested:

• Vegetarians, supporters of a healthy lifestyle, consumers of organic and environmentally friendly products;
• Working people who have no time to go shopping;
• Customers buying pizza, sushi and national dishes with delivery.

However, there is a niche in which online stores have an undoubted advantage in comparison with ordinary outlets - the sale of elite varieties of coffee and tea. The main advantages of these products are a high price, a clearly defined target audience, the enormous potential of repeated sales and the almost complete absence of analogues on the shelves of grocery supermarkets.

Goods for pets

To imagine the volume of the petition market, it suffices to recall that every third Russian family contains one or more pets. At the same time, in conventional pet stores it is rather difficult to find a specific feed or a suitable pet cell - usually here are only the most popular products. What you can successfully sell on the Internet:

• Feed for birds, fish, cats and dogs;
• Hygienic fillers;
• Funds against fleas and ticks;
• Cosmetics for animals;
• Toys;
• Collars, muzzles, leashes;
• Cells, carrying, houses;
• Clothes for animals.

With the exception of feed and veterinary drugs, most animal products are produced in China, which allows novice entrepreneurs to buy them literally for a penny and resell with a high markup. In search of products of the average price segment, you can also refer to domestic manufacturers, often offering good quality products.

Tickets

Users appreciated the convenience of ordering a variety of tickets on the Internet: for example, who wants to get to the concert of a favorite musician, it is enough to go to the operator's website and make several clicks to pre-book the right number of places in the right row. In addition, Internet advertising allows customers to learn about the upcoming event much earlier than ordinary posters.

Popular Internet for sale on the Internet 2020 - this is:

• Railway and air tickets;
• Tickets for shows and concerts;
• Tickets for sporting events;
• Tickets for filmuans and theater.

Competition in this niche is low - mainly due to the complexity of the organization of trading tickets. Indeed, transport companies and show business operators prefer to work with a narrow circle of partners, to get the number of which can only the owner of the popular and frequently visited site.

Chinese products

Due to the minimum requirements for starting capital and high yield from China attracts many entrepreneurs. However, despite high competition, such activities remains an excellent option for running his own business on the Internet. And other Chinese shopping grounds is:

• Shoes, clothing;
• Bags, belts and other accessories;
• Automotive goods;
• Souvenirs;
• Digital technology.

The main disadvantages of this niche are a strong scatter on product quality among producers and unsatisfactory delivery speeds. Therefore, the owner of the online store should pay time to find reliable suppliers and purchase a trial batch of products before placing a wholesale order.

On the other hand, the same shortcomings can be viewed as advantages: it is thanks to them a private buyer fears to order anything in China independently and prefers to use the services of an entrepreneur who solved all the problems with the choice and transportation of goods for him.

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Trends in virtual trading

Studying, a novice entrepreneur should pay attention to the current trends in the virtual trade market:

• The most weighty argument for customers is the price. According to the survey of the Yandex.Market service, 64% of visitors of online stores are paid to her first;
• The segment of mobile trading is growing. Customers appreciated the convenience of buying goods directly from the smartphone, and therefore trading platforms began to actively acquire mobile applications;
• Increases the number of purchases from the regions. Of course, megacities like Moscow and St. Petersburg retain the leadership in sales, but recently there is a significant influx of customers from the province.

Accordingly, the businessman will have to not only find out what is in demand among the population in 2020, but also learn how to sell their goods correctly:

1. In the absence of experience and impressive capital, it is not recommended to start a business in competitive niches like the implementation of digital and computing equipment, household appliances, clothes and shoes of well-known brands;
2. Relatively free segments of goods for home, food, automotive accessories, animal products and handmade souvenirs;
3. Selling expensive goods, you need to make sure that it is exclusive, rare or specialized;
4. The site should be at least correctly displayed on the screens of mobile devices, although the presence of its own application is more desirable;
5. Additional benefits receive an entrepreneur who organized operational delivery to the regions and small cities.

Conclusion

Virtual environmental features have a significant impact on the maintenance of trading activities on the network. On the one hand, there are no geographical barriers for the online store, the range is limited only by the owner's capabilities, and the lack of need for personnel and production areas reduces overhead. On the other hand, it is necessary to work with scratch and promotion of the site, while the usual stall to obtain a stable buyer stream is enough to accommodate anywhere with high patency.

However, the main causes of failures still remain the arrogance and excessive self-confidence of the entrepreneur, the lack of his desire to take into account any other opinion except its own, as well as the lack of knowledge in the chosen niche. Therefore, the creator of the online store must clearly imagine what exactly who and how he is going to sell.

Profitable business is a business that is built on the implementation of high-day goods or services. The proposal must have great demand and maximum markup. High female products provide good profits. Margin is a profit, obtained by the difference between the purchasing price and the selling cost. So, what goods profitably trade in retail? How to open a profitable business?

Market extra charge

Profitable sales will not only help keep the company afloat, but will bring good income. For profit, each seller must compile a list of the most popular and popular products that differ in the maximum demand and high markup. Today there are several types of margin: market, banking, mutual, investment. For the sale of goods used market surcharge.

As a rule, a mark-up for the goods established by the entrepreneur may vary and be very high. Such marks are established due to the fact that there is no limiting threshold and nobody controls them. But here you need to clearly understand that at the overestimated price, the goods do not buy. Usually, the standard charge on the goods is installed in the area of \u200b\u200b40-50%, but there are such goods in which the margin can be about 1000%, but they will still be purchased.

Types of goods with different margin

To figure out which goods which goods are, you must first get acquainted with its views. At margin, goods are three species:

1. Low organizal goods. They are in great demand from consumers, but you can buy them at any store. They establish an extra charge in the amount of 10-20%. From such a sale, the income can not be obtained at the expense of large cheating, but through high turnover. This type of goods include personal hygiene products, baby food, detergents. The real cost of goods of this type is very low.
2. Mortarizer products. Such a group includes products that are not the first necessity. Here, margin can be set a little higher. But they are sold much less often. These include electronics, building materials, household appliances, etc.
3. High Force. Products that buyers buy on special occasions or for holidays. Also, this category includes brand products from which connoisseurs cannot refuse.

During the miscalculation of the goods for the goods, it is necessary to take into account the cost, salaries to the sellers, advertising costs, costs for renting the premises, take into account super-profits and set the minimum price.

Choosing a suitable niche

For an efficient sale, you need to know and take into account all the nuances. During the choice of a niche for business, an entrepreneur must emphasize his attention at certain points:

1. You need to choose a niche that is familiar and promising. It is better to choose a direction in which a businessman disassembles and knows the market.
2. To obtain good income, the cost of the product must be small, and the sale price is large.
3. The study of the level of demand must be carried out necessarily, this will allow finding advantageous highly forces.
4. Focusing the goods that will lead regular customers.
5. Attention should be paid to the seasonality and location of the store (promotion is important for online stores).

Usually, choosing a niche, choose products to which great demand, and high-day goods or stop on what will always be in demand. For example, today the clocks that are synchronized with a mobile phone, or bracelets for fitness, are very popular. On the other hand, a good profit can bring a stable demand for Apple products. Therefore, a profitable business primarily depends on the right choice of a niche and accurate miscalculations.

What goods profitably trade in retail

Since the novice entrepreneur is usually limited in finance, he should carefully choose his niche and the best goods sold. This will help in the future to bring his company to a high level of profit.

Today, trade is very developed. On every corner there are shops or markets with a large selection, where you can find goods for every taste. It is not necessary to exclude market trading from your list, since it is in the market there are a lot of permeability, especially on holidays or weekends. There is an active sale of inexpensive items, as expensive products are simply not in demand.

The store is different from the market. It can be opened on the first floors of a residential building, in a large shopping center and in any other suitable room. Usually in stores a small crossway, but income is brought targeted customers. Here you can sell goods of different price categories. During the opening of the store, it is necessary to determine the estimated demand and the need for the goods of the residents of this area. It is necessary to offer exactly the product that in this area is not.

The choice of retail goods for business depends on certain factors. But experts believe that with the right choice of trading, food products are the most demanded goods and a win-win business. Income from sales of products will be at any time of the year. Cons - this is a short sentence and high competition.

Sale of household chemicals is also a popular category of goods that have a long shelf life. Since this product is in great demand, in this niche, you can also earn good money. The department can be opened in any store and sell household chemicals as an accompanying goods.

The win-win version of the retail is shoes and clothing. But here you need to take into account the financial abilities of customers and the relevance of this product (fashion). In the sleeping areas, sales will be low, but customers will become permanent. In large shopping centers, the opposite is the opposite. Here you can sell branded things with a large markup.

Do not forget about stationery. With the right choice of a trading point, this business can bring good profits. Shops should be opened near educational institutions or offices. This niche is relevant and has no seasonality. Also in the store you can offer additional services in the form of xerox, printing documents or photos, etc.

Another sales option to retail - Flowers. Today they are accepted about and without reason. Competently created bouquets can bring good money. When choosing a niche, this beautiful and pleasant view of the business also deserves attention.

Choosing an assortment for sale, you should take into account the location of the outlet, the needs of the consumer, the financial capabilities of the population. At the initial stage of implementation, any business needs a competent business plan.

Online store

Today, it is very important to keep your business on the Internet. For the online store no need room and staff. It helps to save money on rent, on salary to employees, and on the Internet much cheaper advertising. Due to the fact that such a store is not tied geographically, the business can be held throughout the country, sending goods by mail.

What are the high-day products for online trading to choose? Now there are many Internet sites that offer a large commodity range. It is difficult to hide beginners with giants of Amazon online stores, Aliexpress or Ozon, whose range begins with clothes and ends with precious ornaments. For Internet business brought good money, it is necessary to correctly choose a special niche and a group of trade subjects.

You can sell everything in the online store, but first of 2-3 categories must be soldered. If the products are sold, then with time you can expand your range.

The most demanded goods in the online store

Having studied the market and demand in the Russian Federation, experts compiled a list of the most running goods in the global network. This will help at the initial stage to make your choice in one area or another. List of sought-after products:

• flowers, souvenirs, gifts;
• toys and goods for children;
• auto parts;
• clothes, bags, shoes;
• special equipment for sports and tourism, sportswear;
• home Appliances;
• computers and components for them;
• materials for construction and repair;
• household chemicals and personal care products;
• mobile phones and accessories for them;
• alcohol and food;
• medicines;
• products for animals;
• jewelry, clock and jewelry.

When choosing an assortment, you need to understand that the more the demand, the greater the competition. To take a worthy place among competitors, you need to carefully analyze each of the above category.

To open the online store in a small town, it is necessary to consider that the population has lower income than in the metropolis. In small cities, the population is less, and the needs are completely different here. It is necessary to take into account that expensive goods will not be in demand. Customers will look for inexpensive, but average quality products. Examples of goods for trade in a small town:

• inexpensive shoes and clothing;
• food (except delicacies);
• used goods;
• cheap alcohol and cigarettes;
• auto parts;
• drugs at low prices.

These categories of goods will enjoy in great demand in a small town. Creating Internet business even in a small town, you can find regular customers, the main thing is to sell high-quality products and maintain a reputation.

High Forces from China

How to choose the right product that will bring profit? Purchase of goods from Chinese sites should be thoughtful. Products should not be severe and non-overall, and also need to choose products that do not spoil. It will save money on delivery. For implementation, you can use social networks, single-page sites and online stores.

When choosing a product for sale, you need to think about what you can make a high markup, which will be able to recoup the spent costs and bring profits. Such products may be incredible, disposable, but will always be in demand. For example: cellophane packages, plastic covers for cans, disposable hats, slippers, raincoats. They cost a penny and do not occupy a lot of space, but they can bring good profits.

Purchase of goods in a crisis should be well thought out. At this point, offering the consumer cheap goods-analogs from China, you can get a good income. Even if the quality is lower, a pleasant bonus will be the low price. It is important to find an assortment with a low price, but not bad quality.

During the search for a suitable range, you need to analyze the market. Every day global trends and fashion create new sought-after niches. Walking into the market precisely with this group of goods at first will bring good income due to the lack of competitors.

How and where to look for Chinese goods

Today there are a lot of popular Chinese sites where you can purchase goods. They sell in retail and wholesale. Main sites:

1. Gearbest - This site has Russian support. Typically, the newest products appear here.
2. Aliexpress - This site is also available in Russian, there is a huge amount of goods, including at a low price.
3. Alibaba.

Find a high-year goods on Aliexpress, for example, quite simple. It is only necessary to choose the category of goods you are interested in and view offers. You can turn on the filter to show only the goods worth 1 dollars or those products for which free shipping is possible. In demand will be used comfortable trivia for home, t-shirts, unusual jewelry, interesting and original souvenirs (spinners are now popular, for several months all bought bottles for Water My Bottle, and a couple of years ago, "shot" speaking hamster toys).

It will only be left to purchase a batch of such a product, set its price or take advantage of the dropsipping scheme. Such a product must in any case be in demand. The main thing is to find my niche, and then everything will go on a proven scheme.

Most Popular Products in the Russian Federation for 2017

Today, in the economic crisis, the newcomers in business arises many questions. What are the requested goods in 2017? What direction will bring income? You can answer these questions by making an analysis of the market, demand and competitors.

In 2017, experts advise cheap products. The products with secondary quality and low price are now popular. The rating of high-day goods for 2017 is represented by such groups of products:

1. Quadcopters and necessary equipment for them. Now this product is at the peak of popularity. Use quadcopters for aerial photography.
2. Mobile phones and additional gadgets (Power Bank, original headphones).
3. Appliances.
4. Green teas. This business does not require greater starting capital, but is in great demand among consumers who lead a healthy lifestyle.
5. Products that clean the body. Today, herbal tinctures, detoxs, etc. are popular.
6. LED bulbs. Every year the demand for such lamps is growing. They are economical and work for a long time.
7. Books. Now many prefer to read e-literature, but also printed publications also find their category of consumers. It is very convenient to buy books through online stores, as there is much cheaper and you can get acquainted with the annotation of the book you like.
8. Clothes and shoes.
9. Gift goods and toys for children.
10. Cosmetics.

Modern businessman is obliged to build a strategy of his work, stepping in his leg with time. You need to be able to completely change your style at the time of the crisis and considerable competition, radically change the direction.